Privacy Policy

Privacy Policy for Yala Live

Effective Date: 07/10/2023

Welcome to Yala Live Marketplace App (“App”).

This Privacy Policy explains how we collect,use,

disclose, and safeguard your personal information when you use our App. By using the App, you consent to the processing of your personal information as described in this Privacy Policy.

1. Information We Collect:

a. Personal Information: • Contact Information: such as your name, email address, postal address, and phone number.

• Account Information: including your username, password, and other account credentials.

• Payment Information: such as credit card details, billing address, and other payment-related information.

• Profile Information: including your profile picture, biography, and other details you choose to provide.

• Communications: any messages, chats, or correspondence you send through the App.

• Other Information: any additional information you voluntarily provide while using the App.

b. Usage Information: • App Usage: information about how you use our App, including your interactions with listings, livestreams, features, and functionalities.

• Device Information: such as your IP address, device type, operating system, browser type, and mobile device identifiers.

• Log Information: details of your App activities, including date and time stamps, search queries, and referral URLs. 2. How We Use Your Information: a. To Provide and Improve Services:

• Enable you to create an account, buy and sell items, participate in livestreams, and access various features of the App. • Process and fulfill transactions, including payments, shipping, and order management.

• Customize and improve your App experience, including personalization and recommendations.

• Respond to your inquiries, requests, and provide customer support.

• Conduct research, analytics, and understand usage trends to enhance and optimize our services. b. Communications:

• Send you notifications, updates, and marketing communications related to our services.

• Facilitate communication between buyers and sellers.

• Provide you with important information regarding your account, transactions, or App changes. c. Legal Compliance:

• Comply with applicable laws, regulations, and legal processes.

• Enforce our terms of service, protect our rights, privacy, safety, and the rights of others.

• Investigate and prevent fraud, security breaches, or other prohibited or illegal activities. 3. Information Sharing and Disclosure: a. Service Providers: • Share your information with trusted third-party service providers to perform services on our behalf, such as payment processing, order fulfillment, customer support, analytics, and marketing. b. Business Transfers: • In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information. c. Legal Requirements: • Disclose your information if required by law, regulation, legal process, or government request. 4. Your Choices and Rights: a. Account Settings: • You can update or delete your account information by accessing the App’s settings. b. Marketing Communications: • You can opt-out of receiving marketing communications from us by following the unsubscribe instructions in the communication or by contacting us directly. c. Cookies and Tracking Technologies: • You can manage your cookie preferences through your browser settings or

device settings. 5. Data Security: a. We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. 6. Children’s Privacy: a. Our App is not intended for use by individuals under the age of 18. If you become aware that a child has provided us with personal information without parental consent, please contact us, and we will take steps to remove the information and terminate the child’s account.

7. Updates to this Privacy Policy: a. We may update this Privacy Policy from time to time. The revised policy will be effective upon posting the updated version on the App. We encourage you to review this Privacy Policy periodically. 8. Marketing and Advertising our Products and Services At Yala Live, we strive to provide you with personalized content and advertisements that align with your interests. We may use your personal information to tailor and deliver relevant marketing materials to you, subject to applicable laws. Here are some details about our marketing practices: a. Email Campaigns: We may send you marketing emails about our products, services, promotions, and other relevant information. If you prefer not to receive these emails, you can unsubscribe at any time by following the instructions provided in the email or by contacting us using the information provided in the “Contact Us” section below.

b. Custom Audiences Advertising: To enhance your experience and provide targeted advertising, we may use custom audiences advertising. This involves utilizing your personal information, such as your email address or phone number, to display advertisements tailored to your interests on various online platforms. Please note that opting out of personalized advertising does not mean you will no longer receive any advertisements. It simply means that the ads you see may be less relevant to your specific interests. a. Opting Out of Marketing: If you have any questions about our marketing practices or wish to opt out of the use of your personal information for marketing purposes, please contact us using the information provided in the “Contact Us” section below. We will process your request promptly and ensure compliance with applicable privacy laws. Please be aware that even if you choose to opt out of marketing communications, you may still receive transactional or service-related communications from us, such as updates about your account, purchases, or changes to our policies. 9. YOUR PRIVACY CHOICES AND RIGHTS

At Yala Live, we respect your privacy choices and provide you with options to control your personal information. The privacy choices and rights available to you are described below: a. Email and Telephone Communications: If you no longer wish to receive promotional emails from Yala Live, you can use the unsubscribe link provided at the bottom of our emails to opt out of future marketing communications. However, please note that you may still receive transactional emails related to the products or services you have requested. If you wish to opt out of receiving telephone calls, you can contact us using the information provided in the “Contact Us” section below.

b. Text Messages: If you no longer wish to receive text messages from Yala Live, you can update your preferences in your account settings or contact us as described in the “Contact Us” section below. c. Mobile Devices: Yala Live may send push notifications through our mobile application. If you prefer not to receive these push notifications, you can adjust the notification settings on your mobile device. d. “Do Not Track”: Yala Live currently does not respond to or honor “Do Not Track” signals or similar mechanisms transmitted by web browsers. We may collect information about your online activities over time and across thirdparty websites or online services. Please note that certain communications, such as important updates to our Terms of Service or this Privacy Policy, are necessary for the proper functioning of the Yala Live app and cannot be opted out of. For additional privacy choices or to exercise your rights as a California resident, please refer to the “Your California Privacy Rights” section of this Privacy Policy.

10. Additional Privacy Rights for California Residents a. Opting Out of “Sales” of Personal Information and/or “Sharing” for CrossContext Behavioral Advertising under the CCPA. California residents have the right to opt out of the “sale” of personal information and the “sharing” of personal information for “cross-context behavioral advertising.” We do not “Sell” Personal Information. California residents may exercise the right to opt out of “sharing” by contacting us as set forth in the “Contact Us” section below. b. Disclosure Regarding Individuals Under the Age of 16. Yala Live does not have actual knowledge of any “sale” of personal information of minors under 16 years of age. Yala Live does not have actual knowledge of any “sharing” of personal information of minors under 16 years of age for “cross-context behavioral advertising.”

c. Disclosure Regarding Sensitive Personal Information. Yala Live only uses and discloses sensitive personal information for the following purposes: • To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, and or confidentiality of stored or transmitted personal information. • To resist malicious, deceptive, fraudulent, or illegal actions directed at Yala Live and to prosecute those responsible for those actions. • To verify user identity in limited circumstances (e.g., government ID verification). • For purposes that do not infer characteristics about individuals. d. Non-Discrimination. California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA.

e. Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To designate an authorized agent, please contact us. f. Verification. To protect your privacy, we will take steps the following steps to verify your identity before fulfilling your request. When you make a request, we will ask you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include asking you to answer questions regarding your account and use of our Services. If you are a California resident and would like to exercise any of your rights under the CCPA, please contact us as set forth in contact us below. We will process such requests in accordance with applicable laws. g. De-Identified Information. If we create or receive de-identified information, we will not attempt to reidentify such information, except to comply with applicable law.

h. Refer-a-Friend and Similar Financial Incentive Programs. As described above in How We Use Your Personal Information (“Share Content with Friends”), we may offer referral programs or other incentivized data collection programs. For example, we may offer incentives to you such as discounts or promotional items or credit in connection with these programs, wherein you provide your personal information in exchange for a reward, or provide personal information regarding your friends (such as their email address) and receive rewards when they sign up to use our Services. (The referred party may also receive rewards for signing up via your referral.) These programs are entirely voluntary and allow us to grow our business and provide additional benefits to you. The value of your data to us depends on how you ultimately use our Services, whereas the value of the referred party’s data to us depends on whether the referred party ultimately becomes a user and uses our Services. Said value will be reflected in the incentive offered in connection with each program. I. Accessibility. This Privacy Policy uses industry-standard technologies and was developed in line with the World Wide Web Consortium’s Web

Content Accessibility Guidelines, version 2.1 . If you wish to print this policy, please do so from your web browser or by saving the page as a PDF. i. California Shine the Light. The California “Shine the Light” law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties.

j. Right for minors to remove posted content. Where required by law, California residents under the age of 18 may request to have their posted content or information removed from the publicly-viewable portions of the Services by contacting us directly as set forth in Contact Us below or logging into their account and removing the content or information using our selfservice tools. 11. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Information to third parties who intend to license or sell that Personal Information. Please note that we do not currently sell your Personal Information as sales are defined in Nevada Revised Statutes Chapter 603A. To request that we do not sell your information in the future, you may contact us at with the subject line “Nevada Information” and providing us with your name and the email address associated with your account. If you have any questions, please contact us. CHILDREN’S INFORMATION

The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children. you must be at least 18 years old in order to create an Account or use the App. If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account. 12. Changes to our Privacy Policy. We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you to the extent required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect.